| ||
| ||
|
Ezine Marketing Information | |
|
|
|
The News About Newsletters
"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications (http://www.topstory.ca/newsletters.html) Test yourself Newsletter Quiz: Q. Do I need a newsletter? A. Yes, because ? a) my business coach says I need one. b) most speakers have one. c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc.) It will also reinforce my messages in a cost-effective way. d) I want an additional tool to promote advance sales of my new book. e) It will cost nothing, won't take any time and I haven't any time. f) It's a project I would enjoy, or could easily delegate. B. What's in it for whom? Scratch your head. What are specific benefits for me? What's in it for the reader? Who are my mover and shaker recipients? If content is king, what would compete with their golf game? How much subtle sell should I include, what value-added? Will it be interactive? Will you survey your readers for preferences and suggestions for content? Will you run competitions? Offer prizes? C. Once you've drawn up your list of proposed recipients, what would you like them to do with your newsletter? Choose only five of the following: a) delete unread and block further delivery b) print out and use to wrap yesterday's fish c) sign up, enjoy, share with a friend, request information, keep on file. d) Sign up and offer you either a media interview on your new book or to review your book for the Globe and Mail/New York Times. e) Sign up, praise your communication to the skies, sign two other friends and suggest you use their compliments for a testimonial. f) sign up and book you for the 2008 International Speakers Federation's convention keynote, hire your training company for an eight-year contract and buy 10,000 copies of your book. D. Next, take a tour. Study your colleagues' newsletters. Venture onto sites such as: www.companynewsletters.com/index.html; www.bcentral.co.uk/marketing/ebusiness/writing-your-newsletters.mspx. Review email campaign software, such as ConstantContact, www.constantcontact.com E. Identify awards your newsletter could win. Newspapers vie for awards each year. Then you can advertise: ''my award-winning newsletter ?''! And finally, when you send out your newsletter, put us on your list? By Lindsay Kellock, whose own newsletter is available at www.yourbooksbestfriend.com J. Lindsay Kellock is a writer, editor, and writing consultant with a background in print journalism and communications. Lindsay's email counseling service enables writers to create sentences that sing. Her email Grammar Person is available Mondays through Fridays at http://yourbooksbestfriend.com
MORE RESOURCES: » » » » |
|
|
|
RELATED ARTICLES
The Secret Truth About Writing Great Sales Copy. Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks. Lesson #4: Six Powerful Places to Advertise Your Autoresponder! Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that.. Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. Win More Sales with Customer Newsletters - More Small Business Power Tools One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically.Why is this such a powerful tool? It's because if done right, a newsletter automatically separates you from the big box stores like Best Buy and Toys 'R Us, and can help you even compete successfully with the giant online retailers like Amazon. How To Write Your Newsletter So how do you set about writing your own newsletter?The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don't, there are ways around that too. How To Choose the Right Ezines For Your Ads Do you feel bewildered when you begin an Ezine Advertising campaign?I do.Take 'The Free Directory of Ezines', for example. Improve Your Online Network With A Powerful Ezine Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. 13 Ways To A Build A List Of Readers Of Your Ezine If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. Why Your Newsletter Must Get A Personality Today! Newsletters are becoming ever more popular. Not surprising - since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. 10 Great Ezine Content Tips To Increase Your Sales And Readership 1. Write articles that provide your readers with a list of tips. Newsletters in Plain Text or HTML - Which Work Better? A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it. Re-evaluating The Purpose Of An E-Zine With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. Grow Your Business with a Newsletter You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. Writing e-Newsletters - Tricks of the Trade Follow 10 simple rules of thumb, and you'll soon be writing great e-newsletters and reaping the rewards.Company e-newsletters can be an amazingly successful marketing technique. How to Get More Sign-Ups to Your Newsletter It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good emailing responder but haven't made their offer juicy enough on their website to get mass amounts of people to sign up.Now think to yourself, if your visiting a website would you truly sign up if it all reads is "Sign Up Here for My Newsletter" or would you be more enticed to sign up to something that reads more like "Sign Up for my Newsletter and go in the Competition to Receive a Free T-shirt" (or whatever it is you got to offer). Five Ways to Energize Your Newsletter Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets. Ezine Promotion, The Three Forgotten Tactics If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?1 Teamwork:Hook up with a fellow publisher who does not compete directly with you.
|
|
home | site map | This site is best viewed in firefox.Get firefox now from here. |
| © 2006 - 2007 |